medion GmbH Data Privacy Policy
Last revised May 2018
Thank you for visiting MEDION (medion GmbH, Am Zehnthof 77, 45307 Essen). We take the protection of your personal data very seriously and want you to feel secure when using our website and our products. Please do not hesitate to contact us if you have any questions on the subject of data protection with reference to MEDION.
1. Basic principles
Your personal data are collected, processed and used in strict compliance with statutory provisions and the principles of good faith. We conduct our business processes so that data protection requirements are taken into account from the outset, and we anonymise personal data wherever possible.
2. Sources and data
We process personal data received directly from you or legitimately obtained from public sources or other third parties, insofar as these data are required for the provision of services and the agreed purpose.
We store your data to process orders, enable product use or services (e.g. repairs) and – if you choose – to process payments. These include address details, date of birth (for age verification) and payment-related data. Order details (item, quantity, price) are linked to your address. In many cases, MEDION is legally obliged to collect these data (e.g. under the German Youth Protection Act or the Fiscal Code).
3. Purpose of processing and legal basis
Processing is carried out under the GDPR and the German Federal Data Protection Act (BDSG):
- Contract fulfilment (Art. 6(1)(b) GDPR): Trade in products and services, repairs.
- Legitimate interests (Art. 6(1)(f) GDPR): Direct marketing, market research, IT security, legal defence.
- Consent (Art. 6(1)(a) GDPR): Marketing and group‐wide data sharing (revocable at any time).
- Legal obligations/public interest (Art. 6(1)(c)/(e) GDPR): Identity/age checks, tax reporting.
4. Transmission to third countries
Data are transferred outside the EU only if necessary for order processing, legally required, or with your consent. We ensure an adequate level of protection via EC adequacy decisions or standard contractual clauses.
5. Storage periods
Your personal data are stored only as long as necessary for contractual or legal obligations. Afterwards they are deleted unless required for evidence preservation under limitation periods (up to 30 years) or statutory retention (2–10 years).
6. Your rights as data subject
- Right of access (Art. 15 GDPR)
- Right to rectification (Art. 16 GDPR)
- Right to erasure (Art. 17 GDPR)
- Right to restriction (Art. 18 GDPR)
- Right to data portability (Art. 20 GDPR)
- Right to object (Art. 21 GDPR)
Restrictions may apply under national law. You also have a right of complaint to the supervisory authority:
Landesbeauftragte für Datenschutz und Informationsfreiheit NRW, Postfach 200444, 40212 Düsseldorf
www.ldi.nrw.de/kontakt
7. Obligation to provide data
You must provide the personal data necessary for establishing and fulfilling a business relationship or as legally required. Without these data we cannot conclude or perform the contract.
8. Automated decision-making and profiling
We do not use fully automated decision-making under Art. 22 GDPR. We may use profiling to provide targeted offers and advertising; you will be informed if fully automated decisions are used.
9. Data collection during website visits
When you browse our website, we collect only the data your browser transmits (IP address, date/time, request details, HTTP status, referrer, browser/OS, language). We also use cookies for performance analysis. You can disable cookies via your browser settings, but some functions may not work.
10. Social media plug-ins
We currently do not use social plug-ins. If we do in the future, they will only become active once you opt in; refer to the respective networks’ privacy policies.
11. Right to object (Art. 21 GDPR)
You may object at any time to data processing based on legitimate interests or public interest; processing will then cease unless we have compelling grounds. To object to direct marketing, simply send a notice to:
medion GmbH – Datenschutz
Am Zehnthof 77
45307 Essen
datenschutz@medion.com
12. Responsible body
Responsible: medion GmbH, Am Zehnthof 77, 45307 Essen.
Data Protection Officer: Peter Staab (datenschutz@medion.com)
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